If you like: The Marvelettes or The Supremes, you’ll appreciate this single.
About: The Velvelettes were formed by Bertha Barbee at Western Michigan University in the early ‘60s, with Cal Gill ending up as the lead singer, although she was only 14 years old when she joined. They auditioned for Motown and released their first single on the label in 1963. Several of Motown's biggest guns wrote and produced for the group between 1963 and 1967, including Norman Whitfield, Mickey Stevenson, and Sylvia Moy, although one original member (Betty Kelly) left to join Martha & the Vandellas for several years in 1964. However, the Velvelettes only did about a half-dozen singles for Motown in the ‘60s, and although an album was scheduled for release, it never came out.*^{via Richie Unterberger, Rovi}
Why it’s worth your time: It’s undeniably a wonderful time to unearth lost, rare soul gems–and The Velvelettes are certainly one of those gems. Singles are a great item to collect from the aforementioned category, as there are infinitely many groups to appreciate and delight in rediscovering.
A favorite track: Should I Tell Them